The famous Koovagam Koothandavar Chithirai Festival was held in Koovagam village near Ulundurpet in Kallakurichi District. The eighteen-day festival included traditional rituals, cultural programmes and religious ceremonies. The major celebrations included the symbolic marriage ceremony and the Chithirai chariot procession. Thousands of participants and devotees gathered for the important festival rituals. The event remains an important cultural tradition associated with the history and heritage of Kallakurichi District.
